About Me

I’ve often described my journey as anything but linear. Being an Army brat — born, raised, and transferred; I grew up packing, unpacking, and learning to find a rhythm in constant movement. Over the last 25+ years, I’ve lived across 12+ cities in India, travelled to over 12 countries, and experienced cultures that shaped how I see people, stories, and the world.

Curiosity has always been my compass. As a student, I found joy in being everywhere at once; on stage during cultural events, managing fests, leading teams, singing in choirs, and diving into Olympiads. I thrived in the buzz of activity, finding calm in the chaos of creation and collaboration.

The Shift Into Marketing

My intrigue for marketing began quietly in my late teens, though for years, I wasn’t sure where I fit in the traditional landscape. During the pandemic, when the world slowed down, I discovered the fast-evolving world of digital marketing. It felt alive. I immersed myself in learning the craft; from performance strategies to creative execution; and found a space where analytical thinking and creative storytelling could coexist.

Today, I bring together both sides of my brain.

  • Creative: Conceptualising campaigns, crafting narratives, designing creatives and visuals.

  • Strategic: Running data-driven ad campaigns on Meta, Google, and YouTube, building performance-focused strategies, and optimising for growth.

  • Hands-on: Building Shopify websites, writing SEO-rich blogs, handling social media accounts, and creating compelling decks.

A Few Milestones That Shaped Me

Every phase of my journey has carried its own set of learnings and recognitions. Some that hold a special place:

  • Best Poem Award, North East Poetry Festival (2007)

  • Class Topper in Computers, 12th Boards (2016)

  • Star Performer during my first internship (2021)

  • Best in Leadership Qualities, MBA (2022)

  • Star Digital Marketer, IIDE (2022)

  • Two-time Hackathon Winner IIDE PGDMS (2025)

  • Team Champ Badge, IIDE PGDMS (2025)

Beyond Work

When I’m not building strategies or crafting stories, you’ll find me creating in other forms. I love picking up skills that keep my hands and mind busy; candle and soap making, working with clay, baking, phone videography, or learning a new instrument.

I was among the early explorers of AI in 2020–21, experimenting with tools and learning how to use them to work smarter. And when I’m not learning something new, I’m usually:

  • Exploring cuisines and collecting little souvenirs from every place I visit.

  • Curating itineraries for long drives and impromptu adventures.

  • Listening to music that matches my mood, which, admittedly, changes often.

Let’s Connect

Every conversation has the potential to turn into something meaningful. Whether it’s to explore an idea, collaborate on a project, or simply exchange perspectives, I’d love to hear from you.

If something you’ve read here sparked a thought, reach out. Let’s create, build, and shape something thoughtful together.

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